NJV Media Blog
Leveling Up Your Zoom Webinar
A remote live virtual event producer can improve your audience’s experience by bringing sound, movies, professional graphics, and screen management into your Zoom Webinar. At the same time, a producer can manage many of the technical aspects that create headaches while you’re leading an event and prevent you from engaging with your guests.
Be a Digital Changemaker
There’s nothing you can do about other people’s actions. You can, however, work to change the culture we all live in, including our digital culture. You can be a digital change-maker simple by being of service to others first. Instead of promoting your services, you can offer to do something, even for free, that will benefit someone specific, and doesn’t break your back.
Defining Your Digital Portals
Digital portals offer individual members of your community the means to connect deeper with your mission, your brand, and each other. For the past 20 years, email has been the most important digital portal for connecting and engaging communities. Nonprofits, corporations, artists—brands of all kinds have leveraged email to deliver value, earn trust, and build community. For years email stood alone as the most effective digital portal for most brands. Even as social media platforms rose to prominence, email retained its place as the primary communication tool for many brands even if the content of those emails changed.
Donor-Driven Digital Storytelling
Storytelling is so integral to fundraising, and I’ve participated in dozens of filming projects, on both sides of the camera, all meant to tell the story of a particular organization. Each cost thousands of dollars, and was usually commissioned for a specific fundraising event. Afterwards, the videos were barely used, if at all. While undoubtedly critical to evoking the emotions that motivate people to give, these videos took a significant chunk out of most events’ bottom lines.
Intimate, Bingeable Jewish Community
Intimacy is the new gold standard of community building for 2021. This was true long before the COVID-19 pandemic placed these e-dvars and emails among the most important engagement tools my synagogue and favorite organizations had available in a virtual world.
Double Down on Building Your Digital Brand
The COVID-19 pandemic has, in some ways, made Jewish community more broadly accessible than ever. In 2020, nonprofits and synagogues quickly began offering Jewish content in virtual spaces to compensate for the lack of in-person gatherings.